LO4 - P4 and M2 - Be able to Pitch Ideas

Be able to Pitch Ideas

YOU MUST gather your findings for LO 1, 2 and 3 and “pitch” them to a prospective publisher that may be interested in publishing your magazine.

The pitch will be presented in class in front of your peers and should be presented in a professional manner.

Other tasks to complete:

Client Meeting – 1-2-1 meeting with the Publisher OR send them the link to your Prezi presentation and obtain feedback from them.

Online Survey – Ask your peers OR potential readers to give their opinions on the proposal for this new publication.

Example Pitch:

http://prezi.com/aqvcs-j9dznr/?utm_campaign=share&utm_medium=copy&rc=ex0share

Useful Information/Links:

Publisher Costs – Case Study

 MIXMAG – http://mixmag.net

Distributor:

 http://www.seymour.co.uk

Seymour look after the logistics and deal with wholesalers and retailers like:

Breakdown of Profits for selling the magazines:

60% to Publisher – e.g Bauer

5% to Distributor 

8% to Wholesaler

27% to retailer – e.g 

Printing Quotes/Costs –

http://print24.com/uk/product/magazines/

• Fill in the details required (See below as an example) – THEN work out how much per. copy it would cost to print the magazine – For example:

£11,998.55p – 10,000 Copies – 100 Pages (Make sure you look at your Flat Plan and ‘Magazine of Inspiration’ to see how many pages there are going to be) =

£1.20 per. Copy –

1. Is this realistic?
2. Is this too costly when compared to the price of the magazine?
3. HOW else can you cut costs to a MINIMUM?

Distribution to Retailer Costs –

http://www.frontlinedistribution.co.uk

• Get a Quote
• Publisher – Are the Publisher you’re pitching to distributing their own magazines?

Advertising Revenue –

Key – How much are you going to charge for the following:

FH (Full Page)

Half Page

Other Advertising Methods – YOU SHOULD investigate other revenue that can be generated through advertising space – For example:

1. Visit the Publisher in mind
2. Download their Media Pack – e.g KERRANG!http://www.bauermedia.co.uk/uploads/Kerrang!-MediaPack-2011.pdf – Look at the revenue that can be generated:

• Research what some of these terms mean BELOW:

http://www.bookimbo.com/support/pages

Marketing –

• Research this process – Make sure you source WHERE you obtained your research.
• Apply this to your own Magazine in the pitch.

Audience –

• Theories – Theories – Theories –

YOU SHOULD refer to other theories like Katz, Maslow and Hartley as well.

Spending Power – WHY have you priced (£) your magazine in the category? Link to your Primary research for Unit 01 and/or Unit 13.

Questions should revolve around the following:

• Quality of the Pitch
• Meanings behind the magazine name
• Quality of the pre-production materials presented
• Quality of the magazine pages
• How likely are you to invest in the magazine
• Marketing of the magazine – Strengths? Areas still to cover?
• Target Audience discussed
• Areas to develop for future editions of the magazine