LO5 - P5, M3 and D2

Use Feedback to Inform Development and planning

This is very much a reflective based LO and requires you to complete areas such as:

• The Legal & ethical requirements can be drawn upon (as well as Copyright) from Unit 01.
• Write a report (or present in a format of your choice) explaining whether there needs to be changes BEFORE producing the final product and have their expectations now been met.

Production Plan – YOU MUST complete this task and this links with Unit 14.

LO4 - P4 and M2 - Be able to Pitch Ideas

Be able to Pitch Ideas

YOU MUST gather your findings for LO 1, 2 and 3 and “pitch” them to a prospective publisher that may be interested in publishing your magazine.

The pitch will be presented in class in front of your peers and should be presented in a professional manner.

Other tasks to complete:

Client Meeting – 1-2-1 meeting with the Publisher OR send them the link to your Prezi presentation and obtain feedback from them.

Online Survey – Ask your peers OR potential readers to give their opinions on the proposal for this new publication.

Example Pitch:

http://prezi.com/aqvcs-j9dznr/?utm_campaign=share&utm_medium=copy&rc=ex0share

Useful Information/Links:

Publisher Costs – Case Study

 MIXMAG – http://mixmag.net

Distributor:

 http://www.seymour.co.uk

Seymour look after the logistics and deal with wholesalers and retailers like:

Breakdown of Profits for selling the magazines:

60% to Publisher – e.g Bauer

5% to Distributor 

8% to Wholesaler

27% to retailer – e.g 

Printing Quotes/Costs –

http://print24.com/uk/product/magazines/

• Fill in the details required (See below as an example) – THEN work out how much per. copy it would cost to print the magazine – For example:

£11,998.55p – 10,000 Copies – 100 Pages (Make sure you look at your Flat Plan and ‘Magazine of Inspiration’ to see how many pages there are going to be) =

£1.20 per. Copy –

1. Is this realistic?
2. Is this too costly when compared to the price of the magazine?
3. HOW else can you cut costs to a MINIMUM?

Distribution to Retailer Costs –

http://www.frontlinedistribution.co.uk

• Get a Quote
• Publisher – Are the Publisher you’re pitching to distributing their own magazines?

Advertising Revenue –

Key – How much are you going to charge for the following:

FH (Full Page)

Half Page

Other Advertising Methods – YOU SHOULD investigate other revenue that can be generated through advertising space – For example:

1. Visit the Publisher in mind
2. Download their Media Pack – e.g KERRANG!http://www.bauermedia.co.uk/uploads/Kerrang!-MediaPack-2011.pdf – Look at the revenue that can be generated:

• Research what some of these terms mean BELOW:

http://www.bookimbo.com/support/pages

Marketing –

• Research this process – Make sure you source WHERE you obtained your research.
• Apply this to your own Magazine in the pitch.

Audience –

• Theories – Theories – Theories –

YOU SHOULD refer to other theories like Katz, Maslow and Hartley as well.

Spending Power – WHY have you priced (£) your magazine in the category? Link to your Primary research for Unit 01 and/or Unit 13.

Questions should revolve around the following:

• Quality of the Pitch
• Meanings behind the magazine name
• Quality of the pre-production materials presented
• Quality of the magazine pages
• How likely are you to invest in the magazine
• Marketing of the magazine – Strengths? Areas still to cover?
• Target Audience discussed
• Areas to develop for future editions of the magazine

LO3 - P3, M1 and D1

1 Sample Materials 

Hand Drawn Drafts (LO 2) and Rough, Preliminary Versions using:

Photoshop Cs4

• Indicate where certain conventions are going to go
• Insert practice image(s)
• Insert conventions such as the Masthead in the chosen font style (Visit font websites such as http://www.dafont.com/) and position it on the page based on the research carried out into similar products.

Then, reflect on these pages and say WWW and what could be EBI.

2 The proposal aspect of the LO can be created using the template HERE or using another format such as Prezi, so long as it contains the following evidence and information:

3 Extension – YOU COULD in order to achieve the D criteria complete other tasks such as:

• Plan for the images needed
• Colours and House Style that will be across the 2 pages (Front Cover and DPS) to be produced.
• Test Photography – Practice shots, Location sourcing, Prop Planning for the images, Effects you apply post-production and why.

4 Magazine Treatment – YOU COULD present the final decision in a format like you see in the video BELOW

LO3 – Proposal Template

LO2 - P2

YOU SHOULD aim to produce the following in order to achieve these Outcomes.

Mood Board

Collate ideas of inspiration from your chosen music sub-genre to help you achieve the Outcomes for Unit 14 – Producing a Print based Media Product.

Mind-Map(s)

Ideas - What am I going to do?

To include Genre, Titles, Target Audience, Cover line ideas, Locations, House Style, Models, contents/dps ideas, make up/hair, clothes, Themes etc.

Star Image and an explanation of what it is—

Page called my initial idea with your selections summarised. e.g I will produce an indie magazine called either Submarine or Vinyl. It will be either Blue, Red and Black or Blue, Red and Silver. The model will be my friend Tim. He will have a similar star image to Black Keyes/Kings of Leon. He will wear a checked shirt, denim jacket, black jeans and have a beard/tattoos. My Double Page spread will be an interview about their latest tour and how it is going/where they are visiting etc.

Hand drawn drafts and mock DTP (Desk Top Publishing) Drafts

Hand drawn designs

Questionnaire

YOU MUST investigate the needs of your intended readership and establish their expectations of your chosen sub-genre of music magazine – for example what would they expect to be included on the Front Cover, what offers/promotions would they expect to entice them into the magazine.

Presentation

YOU MUST present your working using Prezi (or Slideshare PowerPoint) pitching these ideas and the Feedback you’ve obtained which will form the basis of the Proposal.

LO1 - P1

LO1 – Is VERY similar to Unit 1 – You must choose a different magazine and once again analyse it

A

Purpose =Magazine chosen shown and its purpose given (educate, entertain and inform, sell products, promote brand)How do you know this? For example the Strapline – what does this say about the purpose and intentions of the magazine?

Visit the website – What does their ideology/brand aim to achieve?

B

print forms: tabloid, Berliner, broadsheets, e-magazine,

magazines, handbag size – Explain them and tell me What is yours?

What is Style? Does your magazine have one?

C

content = What does a typical issue of… (your magazine) contain and present to the audience?

D

meaning = connotations behind key conventions and features of the magazine. Created through Colours, language, text, costumes etc.

E

Genre – What does this mean? What is yoru magazine? – How does it stick to this genre?

F

Target Audience

What are demographics and target audience.

Why is it important for your publisher?

Who are your magazines Target Audience

G

frequency = How often do is the magazine in circulation? Monthly? Fortnightly? Weekly?

H

Production Process

Pre-production – Content, flat plan, commissioning

Production – Write articles, Photographs, mastheads

Post Production – Editing, sub editing

Brief

Planning And Pitching A Print-Based Media Product

YOU MUST provide the Exam board with evidence of Planning a Front Cover and DPS (Double Page Spread) for your own Music Magazine from the sub-genre of your choice – This SHOULD have been decided during Unit 1 – Analysing Media Products and Audiences.

The unit is made of 5 Learning Objectives

By completing this unit learners will understand printbased media products and the importance of research and planning to produce them. They will understand how to generate and select ideas for their own print-based media products, and pitch them to an editor, a client or a focus group. Learners will understand how to use feedback gained from their pitch to inform a production plan